We All Scream

An imposing number of Americans are disconnected from libraries. The cause? Maybe there's too much passive marketing.
  
Sure, libraries do outreach, but it's through the traditional bookmobile. Rather, they should follow the ice cream truck model. As the vehicle goes through a neighborhood it plays a jingle through loudspeakers that will entice the attention of the underserved. A line from the Beatles' "Paperback Writer" can be adjusted from "come and take a look" to "come and take a book." Decorating the truck's outside can be book spines sporting bar codes that enable the contents to be downloaded into smart phones. It's done on the walls of subway stations, so how much more appropriate for a bookmobile.

And you wouldn't have to go inside to borrow a book.

Publisher's Progress (by John Bunion)

As I walked through the Wilderness of this World I came to a Place to lie down to sleep; and as I slept meseemeth to dream the following Dream. A large Publisher was coming down a slippy Slope whose Bottom is the Slough of Despond when He met a little, laden Library struggling up.
Publisher: Let Me assist You.
Library: Oh, thank You.
The Publisher proceeded to reach deep into the Pockets of the Library.
Library: What are You doing?
Publisher: I am lightening your Burden.
Library: How is that?
Publisher: I am removing your heavy Coins. Also your pound Notes. They weigh less, but every little Bit helps.
Library: What of my Bookes and the Rest that I carry?
Publisher: There is a Limit to my Charity.